
In January of 2011, I was contracted by the BC Council for International Cooperation, a Vancouver-based branch of the Canadian International Development Agency (CIDA), to create a package of youth-friendly graphics for the organization’s annual International Development Week (IDW) campaign, which aims at empowering young people to get involved in Canadian foreign policy initiatives.
I’m always excited to work with the BCCIC, both because the organization’s staff are amazing and inspiring, and because the work the BCCIC does is exemplary of my personal mandate to use graphic and web design to promote positive civil society.
As the campaign’s graphic designer, my goal was to create a set of materials that were bright and cheerful - and based on a friendly cut-and-paste, scrapbook-style concept.
The only challenge in this process was the required application of both Queen-based copyright wording and a wide IDW logo - but using a bit of creativity, we were able to work around these restrictions together.
The various images I created were distributed as digital ads (on sites like The Tyee, Vancouver is Awesome, and the Georgia Straight), as Facebook badges and ‘Welcome’ pages, as Twitter page backgrounds and as material for the main IDW 2011 page seen here.